1. Which Industry to Target
2. Which Segment in the Industry ?
1.
Cluster
Analysis
2. Perceptual
Mapping
3. Competitive Advantage in the Segment ?
1.
SWOT Analysis
2. 3Cs
4. Allocating Resources to Win the Segment ?
1.
BCG Growth-share
matix
2. Strategic
Thrust Analysis
3. Hito-Kane-Mono