1. Which Industry to Target

1. Five Forces Framework

2. Which Segment in the Industry ?

1. Cluster Analysis
2. Perceptual Mapping

3. Competitive Advantage in the Segment ?

1. SWOT Analysis
2. 3Cs

4. Allocating Resources to Win the Segment ?

1. BCG Growth-share matix
2. Strategic Thrust Analysis
3. Hito-Kane-Mono

 

 

 

 

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